Luxury Sales Manager, Thailand

About us

Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company - known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here .

About the role

To establish and manage high net worth (HNW) corporate/consumer relationships that lead to direct wine sales. Sales could come from relationships, distributors’ network/event’s needs, and recruitment from brand networking functions, direct sales to staff and executive and corporate network. Build and host appropriate engagement / event plan across all TWE priority brands. Undertake additional responsibilities on conducting training for important trade customers and consumers.

Luxury Sales Manager in implementing strategies designed to grow TWEs' luxury presence, experience, and sales across channels, including corporate, HORECA, fine wine retail, modern trade, and wholesale. This involves recruiting and retaining strategic corporate accounts and high-net-worth individuals (HNWI) among private customers. The role requires an individual with a passion for luxury sales and the wine & spirits industry, a deep understanding of customer needs, and the ability to deliver a best-in-class experience for TWE luxury customers, while also contributing to the overall luxury brand experience.

Customer Engagement & Sales Support:

• Recruit new routes to market and retain corporate clients, high-net-worth individuals, and fine wine retail accounts.

• Identifying new business opportunities and maintaining strong relationships with existing customers, including hotels, restaurants, modern retail top spender members, and wholesalers.

• Act as a point of contact for key customers, ensuring they receive exceptional service and experience the luxury standards TWE upholds.

• Development of high-net-worth consumer engagement and sales plan - deliver sales to target

• Host corporate tastings on site and external, represent our wines and brands with knowledge, authority and passion to inspire and educate consumers and HNWI network.

• Unlock opportunities via TWE partnerships and distributors/trade private customers’ network

Execution of Sales Strategies:

• Develop and execute sales strategies to drive revenue within the luxury-tier segment, as well as the broader luxury industry, including luxury lifestyle corporates.

• Coordinate and implement promotional activities, events, and tastings to engage customers and increase product visibility.

• Expertise in wine presentation and the ability to act as a wine educator for training and tastings.

• Manage execution of bespoke corporate plans and on-going luxury fine wine concierge program, Explore and explode new sales opportunities, Host or support wine events, including with Brand Ambassadors

• Work with the sales team to implement TWEs’ luxury brand positioning in key customer touchpoints.

Presentation and Event Management:

• Strong event management skills, with the ability to manage marketing activations and coordinate with relevant stakeholders.

• Proven ability to engage with corporate clients, high-net-worth individuals, fine wine retailers, and HORECA accounts through brand education, storytelling, and project pitching.

• Strong knowledge of luxury sales and the TWE brand, with an understanding of customer needs in the luxury market.

CRM & Relationship Management:

• Managing customer data and maintaining the CRM system, ensuring it is up-to-date with relevant customer information.

• Help organize and execute personalized customer experiences that foster long-term loyalty.

• Use CRM tools to track customer engagement and sales performance.

Market & Customer Insights:

• Analysis to understand customer preferences, industry trends, and competitor activity.

• Share customer feedback and insights with the Business Manager - Luxury to refine sales strategies and improve service offerings.

Reporting & Administration:

• Prepare regular sales reports and provide data-driven insights to assist in strategic decision-making.

• Track sales targets and KPIs, ensuring that performance metrics are met.

About you

• Tertiary qualifications in business, commerce, marketing, hospitality management or related disciplines

• Min. WSET level 2 required

• Minimum 5 years’ experience in wine sales or F&B general management at highest level

• Entrepreneurial attitude, leadership ability and team player at all levels

• Exceptional business acumen and ability to manage full P&L

• Ideally from an industry that engages with high-net-worth individuals (HNWI), such as a luxury multinational corporation, luxury retailer, or a company managing a luxury loyalty program.

• High level wine communication skills

• Strong and established relationships in Thailand

• Independent and confident hosting/public speaking capability

• Good English skill

Why you’ll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together - it’s our DNA and the heart of who we are at TWE.

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.

• Enjoy the world’s most desirable wines through our generous employee product allowance

• 20 days annual leave, medical insurance, quarterly wine allowance

• Plus, you’ll get an extra day off each year with your “TWEforME Day” - a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here .

It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com , quoting the job title and reference number.

How to apply

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.