Tasting Room & Hospitality

Retail Sales & hospitality Associate

Ridge Vineyards · 🍷 Paso Robles, Other

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OBJECTIVE: To provide exceptional guest service experience to consumers, wine club members, and members of the trade visiting our Paso Robles Tasting Room. The Retail Sales & Hospitality Associate plays a key role in delivering Ridge’s elevated hospitality standards while effectively conducting the sale of wine, wine club memberships, and non-wine merchandise. This individual must be self-motivated, articulate, and service-oriented, and be available to work weekends, holidays and weekdays as needed.

ESSENTIAL DUTIES AND RESPONSIBILITIES
•Provide guests with a memorable and unique experience through:

  • Personal greetings and farewells, using guest’s names whenever possible.
  • Enhanced education about Ridge Vineyard’s history and wines including all relevant appellation and Vineyard information.
  • Anticipation of guests' needs in the areas of sales, service and concierge services.
  • Developing relationships with guests to stimulate repeat visits and future sales.
  • Hosting unique, engaging and educational tastings.
  • Delivering effective sales strategies that result in the sale of wines and wine club memberships while keeping with our service and hospitality standards.

•Daily Operations

  • Thorough understanding and ability to operate direct Point-of-Sale/CRM systems (Commerce7/Salesforce) including; ringing sales transactions, researching guest purchase and wine club history, etc.

  • Provide adequate set up and breakdown of Tasting Room and Private Tasting Areas

  • Stocking of wines, non-wine merchandise and various marketing materials

  • Breaking down and recycling all necessary elements including cardboard & glass

  • Maintaining wine for tasting through bottle opening, sensory analysis and decantation

  • Packaging wine for guests, including transporting wines to guests’ automobiles

  • Answering phones when necessary, re-directing incoming calls to the appropriate parties

  • Providing accurate and timely execution of shipping orders

  • Continuously monitoring and maintaining the condition and appearance of the tasting room and surrounding ground

  • Maintaining accurate inventory of wine and non-wine products through precise transactional processing of sales, returns and mark outs.

  • Providing end-of-day tasting room breakdown including; washing all dishes, putting away all marketing materials, cleaning of tasting bar, office and surrounding retail areas.

•Ongoing Weekly & Monthly Duties

  • Actively participate in regularly scheduled staff meetings
  • Conduct special tours and participate in special events as needed
  • Stay current on recent wine reviews and industry trends
  • Stay current on all relevant Responsible Hospitality Standards, and all relevant rules and regulations as regards the serving of alcoholic beverages.

NON-ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Performs all related duties as assigned

QUALIFICATIONS/ REQUIREMENTS

  • Undergraduate college degree preferred

  • Prior experience in a wine service environment preferred.

  • Prior experience in the luxury hospitality industry with emphasis on outstanding guest service preferred

  • Exceptional communication skills, both written and oral

  • Excellent organizational skills

  • Collaborative/team operational skills

  • Ability to make empowered decisions that positively affect the customer’s experience

  • Computer proficiency: Word, Excel, Outlook, Commerce7, SalesForce, Tock, etc.

  • Excellent attention to detail

  • Ability to work at special events on multiple weekend days and evenings periodically throughout the year

  • Ability to regularly lift 40 lbs.

  • Ability to accept and maintain all discipline and behavior standards unique to the alcoholic beverage industry.

  • Ability to work indoors and outdoors, in varying weather environments, on potentially uneven ground of varying material.

  • This position requires obtaining ABC-approved Responsible Serving Certification within 2 weeks of hire date. Ridge will compensate staff for online training, up to 5 hours. Additional program details will be provided on first day of employment.

Hourly rate: $ 18-20 - depending on experience

Apply, and check the latest requirements, on Ridge Vineyards's careers site.

Source: https://vhr-otsuka.wd1.myworkdayjobs.com/RidgeExternal/job/RV--Paso-Robles/Retail-Sales---hospitality-Associate_R12665
Aggregated from Ridge Vineyards's official careers feed, last checked 19 Aug 2026. If the role has been filled, it disappears from wineryjobs.org on the next morning refresh.